1. Introduction

We (“Upstream”, “we”, “us”, “our”) respect your privacy and are committed to protecting your personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard your personal information when you visit our website upstreamgroup.ca (the “Site”).

By accessing or using the Site, you consent to the practices described in this Privacy Policy.

2. Information We Collect

We may collect the following types of information:

• Personal Information You Provide: e.g. name, email address, phone number, organization, or other contact information when you fill out a form (e.g. “Get in Touch”, newsletter signup) on our Site.
• Automatically Collected Information: e.g. IP address, browser type & version, device type, referring/exit pages, operating system, pages visited, date/time stamps.
• Cookies & Tracking Technologies: We use cookies, web beacons, and similar technologies to recognize you, remember your preferences, analyze usage, and improve the Site.

3. How We Use Your Information

We use the information we collect for purposes such as:

• Responding to your inquiries, requests, or communications.
• Sending you newsletters, updates, marketing or promotional materials (if you have opted in).
• Improving, maintaining, and customizing the Site.
• Monitoring and analyzing usage and trends.
• Detecting and preventing fraud or other malicious activity.
• Complying with legal obligations.

4. Disclosure of Your Information

We may share your personal information:

• With service providers who assist us in operating the Site or conducting our business (e.g. email service, analytics).
• With affiliates or business partners, where necessary for the services you request or with your consent.
• To comply with laws, or when required by legal process, or to protect our rights, property, or safety.
• In connection with a merger, acquisition, or sale of all or part of our assets (with appropriate safeguards).

5. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to:

• Recognize you when you return to our Site.
• Enable certain site functionalities (e.g. remembering form fields).
• Analyze usage patterns and improve user experience.

You can control or block cookies via your browser settings, though this may affect site functionality.

6. Third-Party Links & Services

Our site may contain links to third-party websites or services (e.g. social media, analytics). We do not control those sites, and this Privacy Policy does not apply to them. We encourage you to review their privacy policies.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect the personal information we collect. However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

8. Retention of Data

We retain personal information only as long as necessary to fulfill the purposes for which it was collected, or as required by applicable law. When no longer needed, we will securely delete or anonymize it.

9. Your Rights & Choices

Depending on your jurisdiction, you may have rights such as:

• Accessing or obtaining a copy of your personal information.
• Requesting correction or deletion of your personal information.
• Withdrawing consent (where consent is the basis for processing).
• Objecting to or restricting certain processing activities (e.g. direct marketing).

To exercise these rights, please contact us (see Section 12).

10. Children’s Privacy

Our Site is not directed toward children under the age of 13 (or applicable minor age in your jurisdiction). We do not knowingly collect personal information from children. If you believe we have inadvertently collected such data, contact us and we will take steps to delete it.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the revised version here and update the “Effective Date”. We encourage you to review this policy periodically.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us at:

Upstream
Address: 800 Bay Street, Suite 403 - Toronto, Ontario M5S 3A9
Email: info@upstreamgroup.ca

‍