Media & Message Training

Say it in a way that sticks

At Upstream, we teach you how to tell stories that land. We’ll work with you to craft messages that are simple, specific, and emotionally compelling, whether it’s through a personal anecdote, a line that sticks, or even a well-timed pause.

Whether you're walking into a radio studio, facing a live TV camera, or taping a podcast, media interviews are high-stakes moments. Upstream’s media and message training helps you stay calm under pressure, sharpen your message, and deliver it with clarity and confidence. From building a quote-worthy soundbite to setting ground rules with reporters, we’ll give you the tools to lead the conversation, not just survive it.

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Preparation

We train you for live, taped, radio, and panel interviews to make sure your message resonates.

Control

We help you stay on message even under the brightest lights and the toughest questions.

Delivery

We coach you on presence, tone, and composure in high-pressure moments.

TV Stations, Podcast Studios, Editorial Pages

We help you tell stories that are clear, specific, and human.

Serving Outstanding Clients For Over 10 Years

From global corporations to critical Canadian industries, we’ve been trusted to lead when the stakes are high.

Ready to Shape the Narrative?

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