Proudly Serving Across Canada
Company Headquarters (Toronto)
Western Canada Headquarters (Regina)
When a crisis hits, every word matters. Whether you're speaking to staff, government, or the public, how and when you communicate will shape the outcome as much as what actually happened. At Upstream, we help you act fast, stick to the facts, and say what needs to be said — clearly and calmly.
From the first holding statement to ongoing updates, we’ll guide you through what to say, when to say it, and how to keep control of the story. From ignoring a weak attack to responding with clarity and moral authority when it counts, negative information is inevitable. What matters is how you handle it.
We help you act fast and speak clearly when a crisis hits.
We craft messages that protect your credibility and reputation.
We reinforce your voice with validators across channels, audiences, and platforms.
We help you take control of a crisis with calm and confident communication.
From global corporations to critical Canadian industries, we’ve been trusted to lead when the stakes are high.
