It’s better to be Upstream

Are you stuck without a paddle?

We move clients Upstream against the currents of media coverage and government decision making.


Grassroots campaigns

Digital strategy

Government relations

Coalition building

Community consultation

Michael Diamond


Michael Diamond is a campaign strategist and political commentator. He has worked on over twenty political campaigns in five provinces. A specialist in grassroots engagement, Michael has helped leverage the power of stakeholders for well-known clients in Canada, the US, and Australia. Michael has been a senior adviser to politicians and political parties across Canada, including the provincial Progressive Conservative Party in Manitoba. He served as the Director of Operations to Toronto Mayor Rob Ford in 2010, when he co-chaired the “get out the vote” effort.

Michael was a regular contributor on Sun News Network, where he offered his insights on politics and culture. Michael understands what it takes to win – both in political war rooms, and in the kitchen, where he enjoys being an amateur chef.

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Michael Diamond